According to research conducted by Platinum Guild International, several myths about platinum hinder both retail salespeople and end users. In order to help retailers better inform their customers and increase sales, the organisation has compiled the list of common myths below.
One of the leading diamond brands that sells platinum jewellery, diamond evil eye bracelet, etc. is here to bust those myths –
Platinum is too expensive
A platinum ring offers excellent value to customers despite being slightly more expensive. Platinum is currently available at historically low metal prices, making this a fantastic moment for consumers to purchase platinum. Due to platinum’s greater density (heavier weight) and greater purity than gold, it will nevertheless cost a few dollars more than gold (90-95 percent platinum vs. 58.5-75 percent gold). Platinum offers a significantly superior financial return after wear and upkeep are taken into account.
Platinum is too difficult to work with
Definitely not. Bench jewellers who work in shops without platinum may not feel comfortable using it, though. Because platinum is much more brittle than gold, working with it calls for specialised tools. Because of this, a store that does not frequently work with platinum may not have this equipment and may refrain from selling platinum to customers.
Platinum is too soft
According to a scale used to rate precious metal “hardness,” the actual hardness of gold and platinum varies according to the alloys and manufacturing techniques. The most secure setting for diamonds is made of platinum because of its density (it is 40% heavier than 18K gold and 60% heavier than 14K). Platinum is the most durable of all precious metals. Due to the lack of “memory” in platinum, when a jeweller bends the prongs over a diamond, they remain in place. Gold has a metal memory and is immovable. A gold prong may be cracked by blunt force or damage. But a platinum prong will only bend. Additionally, the prongs are strengthened and made harder when a jeweller fixes them and bends them back into form. The majority of the most significant diamond jewellery in the world is set in platinum for this reason.
Platinum scratches and gets dull
This is arguably the myth about platinum that is repeated the most. Be it platinum ring for men or any it does scratch, just like every other expensive metal. Take gold as an example. Every time it is scratched, tiny pieces of the metal fall off (much like chalk on a chalkboard does). The prongs holding the diamonds or gemstones may eventually need to be re-tipped. And the ring may eventually need to be changed. The metal only moves to the sides of the scratch when platinum is scratched, like to running your finger across a bar of clay. Furthermore, the surface of a platinum ring “work hardens” after each scratch, meaning the surface becomes harder. The soft, satiny texture known as “patina” eventually results from those scratches fusing together. Similar to the luxurious appearance of quality leather as it ages and develops a patina, platinum bears this stamp of authenticity.
White gold vs. platinum
Retail jewellery salespeople and some customers frequently hold this falsehood or mistaken belief. White gold and platinum are fundamentally different metals, despite the fact that they may look comparable when seen in a jewellery store showcase. The most significant variation is colour. Platinum is a permanently white metal that will never tarnish or alter hue.
Purity also varies significantly. Contrasted with platinum jewellery. Which contains 90–95 percent platinum, 14K white gold is 58.5 percent gold and 18K is 75 percent. Furthermore, nickel, which is known to trigger allergic reactions in those with sensitive skin, is alloyed with a lot of white gold jewellery.
Finally, platinum is 30 times rarer than gold, making platinum jewellery a really distinctive and one-of-a-kind present.
