Today, FAST channels are the fastest-growing connected TV video platforms. Unlike traditional subscription-based TV, these channels are supported by dynamically inserted ads and provide both linear channel and on-demand programming in a single viewing experience.
FAST Channels are now getting bigger in terms of the number of viewers across the world.
What Is a Fast TV Channel?
FAST stands for Free Ad-supported Streaming TV. It includes streaming linear TV and VOD programs without paying for any subscription. Through internet-connected devices, it offers an extended version of traditional TV. These channels are designed to deploy content to users globally in a fully developed system for channel playout with automation.
On FAST platforms, scheduled programming is delivered to large groups of people via devices connected to the platform. It offers an enhanced user experience and provides personalized content to an audience. By inserting ads into possible breaks, FAST channels offer these streaming services at no cost to the viewer, unlike a subscription model.
How do FAST Channels work?
FAST extends the service so that it streams over internet-connected devices. These channels act a lot like digital streaming services. The only difference is that you don’t have to pay for a subscription. However, you have to watch the ads programmed in the video.
FAST Channels are also compatible with (over-the-top) OTT Platforms Solutions, which are delivered directly from the internet. You can select the channels via an electronic programming grid or TV guide, which displays the title and channel available.
Benefits of launching FAST Channels
Today, broadcasters want to deliver the best possible viewing experience to their target audience. FAST Channels gives them the opportunity to eliminate yet more legacy boundaries and ensure these goals. This platform holds a massive change for the future of television, while still retaining the aspects of traditional broadcast television that viewers love. Here are some of the benefits of FAST Channel:
Reach Global audience
By offering more free content and maxed-out subscriptions, a wider audience can access free content. Consequently, platforms benefit from international exposure and view counts rise as a result of reaching a global audience.
Maximizing content usage
As compared to subscriptions, ad-supported programming is experiencing faster growth when it comes to users and overall consumption. For the purpose of increasing views or impressions on a platform, many channels publish free content to watch. They can now use all the idle content they have in their libraries to offer free content through FAST Channels. Achieving more impressions becomes easy this way!
A marketing tool for promotion and engagement
FAST channels also help with advertising. It uses the same advertising pods as traditional TV. It is expected that FAST services will be able to support every advertising and promotional model possible in the future. Building brand awareness is much easier this way!
Quick and Easy to Launch TV Channel
Launching a TV channel becomes easy with the FAST network. It is designed to deploy content to users across the world in a fully developed system for channel playout with automation.
Pluto TV (Viacom-CBS), The Roku Channel (RokuTM), IMDbTV (Amazon), and Samsung TV+ (Samsung) are some examples of FAST TV Channels.
Creates additional AD revenue
As the OTT platform provides free, ad-supported content to visitors, the revenue generated by supporting ads is growing. The more channels you add, the more breaks you will have on your OTT platform. The more breaks, the more ads will be shown in between. Channel creates advertising revenue.
It is estimated that advertisers will spend over $25 million on ad-supported TV by the year 2025. It will further increase content owners’ and publishers’ revenue.
Cost-effective comparing the linear platform
Launching a FAST Channel is cheaper as compared to linear platforms. Also, you can monetize your content with FAST channels. There is a growing number of people watching FAST Channels compared to YouTube or OTT and SVOD platforms. By launching a FAST Channel, you will be able to reach entirely new audiences and monetize your video content.
Get in touch with Lamhas, the leading teleport operator in India to launch your FAST Channel!
