With the help of eCommerce platforms like Magento, you can now create and manage online stores in a matter of hours rather than the weeks it used to take.
However, the greater competitiveness that results from this decreased entrance barrier poses a problem. It might be challenging to distinguish yourself in the crowd with hundreds of new internet stores opening daily and hosting provider as well. As a result, you can have trouble making sales even with a visually appealing online site.
In this post, we’ve put up a list of 6 practical Magento tips and tactics to boost online sales to assist you in overcoming this difficulty.
1) Enhance Website Speed
A tried-and-true Magento strategy that will help you boost online sales is to speed up your site.
Businesses frequently put store functionality ahead of a performance in the quest for the “perfect consumer experience.” As a result, Magento stores are slow and have bloated themes and problematic extensions.
Installing bloat-free Magento themes and deleting unnecessary Magento extensions are the apparent solutions to this issue.
However, there are other techniques to speed up Magento.
- For caching, use Varnish.
- Utilize the production mode of Magento.
- Put GZIP compression to use.
- reduce CSS file size.
2) Optimize Magento SEO For an Organic Rank
A little-known Magento strategy that can help you gain more organic traffic and boost revenue is search engine optimization (SEO).
In Magento 2, Adobe offers a number of SEO-friendly capabilities. Some are ready to use right out of the box, such as the default product template’s use of organized data markup for rich snippets. Others, such as canonical tags and the metadata on product pages, demand human settings.
To increase your rankings on SERPs (search engine results pages), use the following Magento SEO checklist:
- Improve the title and meta description of products and the site.
- Include ALT text with each product image.
- To prevent duplicate content on websites, configure canonical meta tags.
- Create an XML sitemap and include it in the robots.txt file for Magento.
- Set up automatic URL redirects.
3) To raise the average order value, group and bundle your products
Products that are grouped and packaged are ideal for selling pre-configured product options. They can aid in enhancing the purchasing experience and boosting revenue.
To create groupings of items frequently bought together, combine your products together. For instance, you might use Magento to create a bundled product that includes a camera, a tripod, and a memory card.
Similar to kits, bundle items can be created to market them, such as a sports kit that includes a smart fitness tracker, sports shoes, and joggers. To boost order values, you can also let customers modify their bundles.
4) Make Magento 2’s checkout process easier
Few internet buyers gave up on their purchases because they thought the checkout process was too laborious or confusing.
Owners of Magento stores don’t have to be concerned about laborious and protracted checkout procedures. Consumers’ checkout procedures are made simpler with Magento’s Onepage Checkout, which also allows visitors to your business to complete their purchases.
To reduce checkout abandonment, we advise making use of these default configurations and providing numerous payment options.
5) Cut down on abandoned carts
The first step in preventing it is to comprehend why potential customers are leaving their shopping carts empty. There are some obvious trends when the primary causes of cart abandonment are examined.
Unexpected shipping fees are the main cause of cart abandonment, followed by the need to register a new user account and a laborious checkout procedure. All of these problems are easily fixable with small adjustments.
By including social logins, the second two points can be greatly enhanced. This can be accomplished by adding an extension, and will typically give clients more confidence in the dependability and credibility of your store.
6) Add social media to the mix
An excellent method to boost your Magento sales is by incorporating social media into your sales channel. A wonderful strategy to raise awareness, reposition your items, and retarget potential buyers is through social posting, social advertising, and contact with them.
Social media channel integration doesn’t have to take a lot of time. Use a social media application to alert you to brand mentions and tags and merge social channels with your blog for automatic posting.
Run numerous experiments to determine which content performs best for social media ads, and concentrate on identifying the target population. Your content will perform better and attract more clients to your channel as you continue to improve on it.
Conclusion
The advice provided above should enable you to significantly increase sales. It’s crucial to note that this isn’t a comprehensive list. A merchant has access to a wide range of tools and methods. Although we have highlighted the ones we believe to be the most useful, for many entrepreneurs, other approaches may be even more effective.
An additional tip for merchants who are budding and need to concentrate on the growth of their business is to outsource customer support. For instance, if you are a web hosting company, it would be beneficial and economical to outsource your web hosting support. This way, you can completely focus on the business’s growth and allow the support company to take care of your customers.
