Best SEO Tools Every Marketer should know

SEO Tools

You’ll need website traffic whether you’re starting a blog, an e-commerce store, or a SaaS business. To get organic traffic, you also need to be at the top of SERP for certain keywords. All of this is only achievable with the assistance of SEO. SEO is one of the most important digital marketing skills to master, but it is also one of the hardest.

Whether you need to undertake keyword research, audit your website, conduct competition research, or simply want to gain insight into how well you perform on Google, using one of the top SEO tools is extremely important.

SEO, as an essential component of digital marketing, must be applied with caution. As a result, organizations are always on the lookout for qualified digital marketing professionals. Because of the increased demand for competent digital marketers, a digital marketing career is expected to be one of the top professional options in 2023.

In this article, I have identified and listed some of the best SEO tools that will help you better your SEO game. So, let’s get started-




One of the most popular and extensively used free keyword research tools is the Google Keyword Planner. In fact, it may be a great way to learn about keyword research and how to do it correctly.

Finding Keywords and their Search Volume and Forecasts are the choices available in this tool. The program takes the term you enter and gives you some keyword recommendations, competition information, average monthly searches, and so on. You may also receive keyword recommendations by entering the website URL or domain page. It is a must tool for every digital marketer.



Google Analytics is a web analytics service that provides data and basic analytical tools for SEO and other marketing reasons. It allows us to measure website performance and gather valuable information about website users such as traffic sources, and activities, tracking events, and goals.

I strongly encourage you to start using Google Analytics immediately if you haven’t already done so. Google Analytics is the sole provider of data which offers high-quality, in-depth information. The API is utilized by the majority of other data tools to simply piggyback on Google’s data.



Ubersuggest is a comprehensive SEO tool that will assist you in dominating the SEO battle. The key element of success in search engine optimization is to know what you do, what others are doing and as well as to change your strategies for taking advantage of the market gaps.

Ubersuggest provides you with thorough information on your competitor’s backlink profile, and domain, as well as their SEO, content, and social media marketing methods. It also helps you in generating new keywords i.e., long tail keywords and keywords with high volume. In addition to generating keywords, it also provides information regarding keyword competitiveness and volume.

You are merely a search away from obtaining all of these options at your disposal.



MozBar is centered around data. SEO is heavily reliant on understanding the appropriate data.

The MozBar provides easy access to the information you need in an instant.

You will find the MozBar button in your browser’s toolbar. You will be presented with a quick overview of the webpage you are viewing when you enable MozBar. The data on the toolbar is divided into three categories: page elements, page attributes, and link data.

Page Elements explains the intricacies of on-page SEO. A lot of information is available at a look. You can view the various tags, such as title, description, H1s, and so on. It is a good SEO checker in layman’s terms.



Semrush is a renowned competitor analysis tool that assists users in evaluating both their rivals and their own content. It provides precise data and allows users to locate the best-performing sites, content, and keywords.

Semrush has successfully supported countless website owners and e-commerce entrepreneurs in comprehending their competitors’ SEO strategies. This results in it being one of the most widely used tools among small and medium-sized businesses in terms of search engine optimization.

The SEO tool offers the most efficient support for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.


In order to compete on the search engine, there is a need for SEO tools. Using the best SEO tools can help you enhance your keyword research and search engine rankings rapidly. Before making a final selection on a tool, make sure to research the particular features you want (as well as the cost). Most of these programs provide a free trial period so you may try them out before making a final decision.



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